Special Interest Group- Financial Services- November 18, 2009

  • 18 Nov 2009
  • 6:00 PM - 8:00 PM
  • Melinda Gallery, One King St. West, Toronto ON

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 American Marketing Association Toronto Chapter

  "BRAND Challenges for Financial Services- as a commoditized industry"

AMA Special Interest Groups- Financial Services

How do you begin to differentiate your company’s financial services from your competitor’s?

By creating meaningful brand differentiation.

Sounds easy, but if it were that simple every brand would be successful, and we wouldn’t have to ask the question!

The Financial Services industry is facing an increasing challenge for customer loyalty in a very competitive marketplace, where products, services and promises begin to meld into one; and customers look to price as the determining factor.  Brand differentiation becomes critical as you look to grow your business and build customer loyalty.

How do you begin to:

  •  Deliver a unique, branded experience
  •  Establish a consistent identity and experience
  •  Develop signature products or services
  •  Develop a meaningful customer promise

Join the American Marketing Association as Bruce Philp from GWP Brand Engineering leads an informal discussion on brand challenges faced by financial services. Ask questions, share insights and network with other Financial Services marketers.

Bruce Philp is a founding partner and Chairman & CEO of GWP Brand Engineering. Bruce has nearly 30 years of experience working with Fortune 500 companies like Toyota, Panasonic, Procter & Gamble and Johnson & Johnson, and Canadian enterprises like Molson and Bank of Montreal. But it is his inspirational work with one company – ING Direct – that Bruce draws upon, to show how branding has become a powerful tool for guiding business strategy, corporate culture and customer experience.

Event Details:

When:   Wednesday, November 18, 2009

Time:     6:00pm - 8:00pm

Where:   Melinda Gallery, One King St. West, Toronto ON

Cost:     $25 Members - GST Included
             $45 Non- Members - GST Included
             $20 Students - GST Included

Included:1 free drink ticket
               Hors d'oeuvres
               Networking opportunities with Toronto's marketing & business communities

Look out for some great door prizes!

American Marketing Association Toronto Chapter 2008        

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