The Chief Marketer – Exploring the Then & Now of the Modern CMO

  • 11 Jun 2014
  • 7:30 AM - 9:30 AM
  • The Spoke Club 600 King Street West (corner Portland) Toronto, ON M5V 1M3


With all the changes that have happened – marketing departments today look very different to how they did pre-recession.

Today’s CMO is faced with an explosion of new channels and technologies, budgets squeezed and smaller head counts, and questions about who owns customer service, pricing & revenue management and internal communications.

Join us for a cross industry CMO State of the Union breakfast Roundtable as our expert panel of marketing leaders discuss:

- The Marketing Budget: The Marketing Mix;
- How is technology enabling or disabling the organization;
- Where are your experts: In house or external?
- What is the role of outsourcing and off shoring?
- The CMO scorecard;
- Talent: Then and Now.

Moderator: Craig Lund - President of Marketing Talent Inc & AMA Toronto

Expert Panel:
Carolyn Spriet, Vice President & General Manager at Sun Products Canada
Colleen Albiston, Chief Marketing Officer at Deloitte
James Connell, VP, Ecommerce & Marketing at Roots
Claire Gillies, VP Marketing Campaign Execution at Bell Mobility & Virgin Mobile

Date and time:
Wednesday, June 11, 2014
7:30 - 8:00 am Networking
8:00 - 9:30 am Panel discussion and Q&A

The Spoke Club
600 King Street West (corner Portland)
Toronto, ON M5V 1M3

Admission Fee:
Members: $50
Non-members: $80
Registration is now closed. You may register onsite.

Follow us on Social Media: @amatoronto

American Marketing Association Toronto Chapter 2008        

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