Branding Series: How Socially Conscious Brands Build Customer Appeal and Profits

  • 10 Apr 2014
  • 7:30 AM - 9:30 AM
  • The Spoke Club, 600 King Street West, 2nd Floor


(depends on selected options)

Base fee:

Increasingly, consumers and customers are buying your brand, not just your company’s products or services. Your customers expect much more than a great product at a fair price and will judge you by your social track record. A sustainable and responsible brand has become not just good for society but also essential for your business success. 

Join us on the morning of Thursday, April 10 for a discussion on how companies can integrate a social conscience, sustainability and innovation into their brands, and the impact this approach has had on profits and market share. 

  • How RBC has integrated corporate social responsibility to create shared value with their consumers, employees, communities and shareholders
  • How Bullfrog Power has become a leader in green energy and partnered with well-known brands
  • How Zipcar uses corporate social responsibility to fuel business success
  • Enlightening insights from Globescan’s international client base, and research on consumers and the future of sustainability 

Moderated by Peter Henderson, Managing Director of Ideovation, you won’t want to miss this opportunity to learn from some of our community’s most dynamic corporate responsibility leaders.



Chris Coulter, co-CEO, Globescan

Christian Demers, General Manager, Zipcar

Lynn Patterson, Director, Corporate Responsibility, RBC

Anthony Santilli, VP, Commercial Sales and Marketing, Bullfrog Power


DateThursday, April 10, 2014

Time: 7:30am – 7:45am - registration, breakfast and networking

         7:45am - 9:30am - panel discussion 


Where: The Spoke Club, 600 King Street West, 2nd Floor


Cost (tax not included)

$50 AMA Members and Students

$80 Non-members

Registration is Now Closed.
Registration Will be Available On-Site.

American Marketing Association Toronto Chapter 2008        

Powered by Wild Apricot. Try our all-in-one platform for easy membership management