360°Multicultural Experience: Examining Views from Both Worlds of Multicultural Marketing

  • 26 Feb 2014
  • 7:30 AM - 9:30 AM
  • The Spoke Club, 600 King Street West, 2nd Floor


(depends on selected options)

Base fee:


Since the 1970s, multiculturalism has played an important role in the development of Canadian society and culture. Today, approximately two-thirds of Canada’s population growth has been attributed to immigration, resulting in Canada becoming one of the most ethnically diverse countries in the world.

The evolving changes to Canada’s population present new challenges to both brand and agency-side marketers. How are they working together to address the realities of the Canadian consumer landscape in an effort to ensure the continued growth of this sector whilst driving optimal performance and innovation?

On Wednesday February 26th, join fellow marketers in celebrating the diversity of AMA Toronto’s community as we bring together a panel of brand and agency-side leaders to explore multicultural marketing from both sides of the industry. In a lively discussion, our expert panel will investigate the current Canadian market landscape and tackle the best methodologies to deliver successful multicultural marketing strategies.

Our brand-side panel includes:

Frayan Mama, Marketing Manager, Canada, Engro Foods Canada Limited, and Deborah Brown, Senior Manager, Segment Marketing, BMO Bank of Montreal. 


Our agency-side panel includes:


Mark Lajoie, Sales Account Director, Covers Media Group, and Roxanne Tsui, Founder and Managing Partner, Sensu Communications.


These panellists will be moderated by Gautam Nath,Vice-President, Balmoral Multicultural Marketing.


Date: Wednesday, February 26, 2014

Time: 7:30am – 9:30am

Where: The Spoke Club, 600 King Street West, 2nd Floor


Cost (tax not included)

$50 AMA Members and Students

$80 Non-members

Thank you to our sponsor:

Registration is now closed. You may register on-site.

American Marketing Association Toronto Chapter 2008        

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