Global Marketing Trends in Retail Banking and the Canadian position within this landscape

  • 11 Feb 2014
  • 7:30 AM - 10:00 AM
  • The King Gallery, 1 King Street West (3rd Floor) Toronto, ON M5H 1A1


(depends on selected options)

Base fee:


Canadian banking clients have traditionally been both loyal and satisfied customers. However, Financial Institutions are under growing pressure to differentiate and grow their customer base.

  •  In an effort to address this challenge, transformational changes are occurring in this marketplace to help drive performance and deliver results. What market innovations can bring differentiation in a commoditized Financial Services industry?
  • How have customer expectations evolved over the last couple of years and how have these changes affected retail banking? 
  • How do Canadian Banks achieve profitability and differentiation in a saturated market?
  • What competitive advantages are available today and what will bring competitiveness to the marketplace in the future?

Stephen Gaskin, Vice President, Self Service Customer Experience at Scotiabank, Ray Kong, Executive Vice President, Global Financial Services Leader at Ipsos Loyalty, and Chris Stamper, Senior Vice President, Corporate Marketing at TD Bank Group will be part of the panel moderated by David Thomas, Editor-in-Chief, Marketing Magazine.

Our experts will explore the table stakes and marketing innovations required for Financial Institutions to differentiate themselves in a commoditized financial services industry.

Join us in a lively discussion on global marketing trends in retail banking at a Toronto Chapter American Marketing Association roundtable event in the morning of Tuesday, February 11 at The King Gallery.

Date: Tuesday, February 11, 2014

Time: 7:30am – 10:00am


Where: The King Gallery, 1 King Street West (3rd Floor) Toronto, ON M5H 1A1   


Cost (tax not included)

$50 AMA Members and Students

$80 Non-members

Registration is now closed. You may register onsite.

American Marketing Association Toronto Chapter 2008        

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