Using Green as a Marketing Strategy

  • 24 Sep 2009
  • 7:30 AM - 9:59 AM
  • Verity Club, 111-D Queen St. E., Toronto (between Church and Jarvis) parking lot across the street

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 American Marketing Association Toronto Chapter  "Using Green as a Marketing Strategy"

There is a lot of buzz these days around Green Marketing. We know that consumers are looking to reduce their carbon footprint and many organizations are incorporating Green as a marketing strategy.
 
We know that Green Marketing can be leveraged to:
- Increase customer loyalty
- Communicate a brand that cares
- Increase employee commitment and
- Differentiate you from your competitors
 
The big question is - how do you leverage Green in your marketing strategy and ...given today's economic challenges, are consumers willing to pay extra to be Green?
 
Join us on September 24th as we bring together organizations who have embraced Green into their product lines and aligned their marketing strategy to support it. Learn what resonates and how to leverage it.

 

 Our esteemed panellists include:

• Andrew Souvaliotis, Chief Impact Officer, Air Miles Reward Program
• Peter Johnson, Director, Sustainability,  PriceWaterhouseCoopers
• Susan Mey, President & Founder, GreenCricket.ca
• Sam Vergiris, Director of Sales, Western and Central Canada, Business Solutions Divisions, D-Link Canada
• Anthony Santilli, Vice President, Residential & Corporate Sales and Marketing, Bullfrog Power
• Moderator: Kate Taylor, Co-President, Kaleidoscope Marketing

 

When: Thursday, September 24, 2009
Time: 7:30 am – 10:00 am (roundtable begins at 8:00 am)
Where: Verity Club, 111-D Queen St. E., Toronto (between Church and Jarvis); parking across the street
Format: An informal discussion among knowledgeable peers.
No preparation necessary.
Cost: Non-Members: $75 Members: $45 Students: $20
Ticket Includes: Continental breakfast (coffee, juice, fruit and pastries), networking opportunities, connections to Toronto's marketing and business communities.

 

American Marketing Association Toronto Chapter 2008        

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