Unlock the Power of Social Media to Achieve Striking Business Results

  • 02 Oct 2013
  • 7:30 AM - 9:00 AM
  • The Spoke Club, 600 King Street West, Toronto ON M5V 1M3


(depends on selected options)

Base fee:

American Marketing Association Toronto Chapter Presents:

Unlock the Power of Social Media to Achieve Striking Business Results


Nearly every marketer uses social media today, but too few use it well. Most marketers treat social media as something special and unique that leads them either to separate it completely from the rest of their marketing efforts or to expect social media to carry an entire marketing program on its own. Some companies ignore the power of social media not only as a marketing tool but also as strategic activity that can gain valuable consumer insight and enable them to service their customers better.

The panel will discuss several ways to unlock the value of social media through your marketing plan, customer service activities, research process, and sales cycle. How to build successful communities for your own organization? What is the role of social media when engaging your customers and prospects throughout a customer lifecycle? What social media objectives and strategies have been proven the most effective?

Tara HuntVP Insights and Social Strategy at Lime Foundry, Aleece Germano, Social Media Consultant at TC Media, Eliot JohnsonSenior Manager, Global Social Media at KPMG International, and Bassem Ghali, Founder & Head of Client Strategy at Green Lotus will be part of the panel.The panel will share insight into best practices. Most importantly, it will review how to leverage social media to demonstrate strong and measurable business results for specific social activities and long term social strategies.

Join fellow marketers for a lively discussion of the power of social media at a Toronto Chapter American Marketing Association roundtable event in the morning of Wednesday, October 2 at the Spoke Club.  

Sponsored by: 


Date: Wednesday, October 2, 2013



7:30am  – 7:45pm   – Breakfast & Networking

7:45am  – 8:50am   – Round table discussion and Q&A

8:50am – 9:00am   – Conclusion & Networking 

Where: The Spoke Club, 600 King Street West, Toronto ON M5V 1M3



$50 Members

$50 Students

$80 Non-members

Registration is now closed. 
We will be accepting registrations onsite, for further inquiries please email contact@ama-toronto.com 

American Marketing Association Toronto Chapter 2008        

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