360 Customer Experience: How Managing Full Cycle Customer Experience Drives Positive Results

  • 18 Apr 2013
  • 7:30 AM - 10:00 AM
  • The Spoke Club, 600 King Street West


American Marketing Association Toronto Chapter

360 Customer Experience: How Managing Full Cycle Customer Experience Drives Positive Results 

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On April 18th AMA Toronto will lead a breakfast roundtable discussion that explores the ever growing need for customer experience management. The challenges of delivering a consistent customer experience across all touch points is increasing. Are you able to carry on a conversation that spans multiple channels, rather than having a similar conversation in any single channel? How are companies consistently managing so many touch points, and what kind of results are they seeing from investing in the technologies and tools that measure and manage all of these experiences?

Our panel of experts are leaders in their fields for customer experience and represent companies such as TD Bank, Sears Canada, and Yum Brands.
The panel will explore topics such as:

  • How to keep the brand promise consistent both, in-store and online
  • How to measure success
  • Road blocks and best practices
  • How mobile access to information is transforming the customer experience every day
  • How social media is impacting the customer experience before, during, and after the transaction
  • How location is leveraged to provide insight that impacts the customer interaction.

Expert Panel:

Thomas Accardo, VP Strategic Planning, Armstrong Partnerships


Andrew Chak, AVP Digital Customer Experience, TD Bank Financial Group


Wendy Correoso, Director of Sales, Pitney Bowes Software


Bryan Goudie, AVP Analytics & Target Marketing, Sears Canada


James McNab, Director of Digital Strategy, TOTEM TC MEDIA


Anwar Sumar, Yum Brands, Digital Strategy & Managing Partner, GrayMatter Associates



Tim Bishop, Director of Marketing, Northstar Research



 Thursday, April 18, 2013

 Time:  7:30 - 8:00 am Networking

 8:00 - 10:00 session


 The Spoke Club, 600 King Street   West (corner of Portland)

 Cost:  $50 Members
   $80 Non-members
   $30 Students

Registration has now closed for this event. You may register onsite.

American Marketing Association Toronto Chapter 2008        

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