AMA Toronto Shared Interest Group (SIG) Presents: Connecting with Multicultural Consumers Through New Media

  • 21 Feb 2013
  • 7:30 AM - 10:00 AM
  • The Spoke Club, 600 King West, 2nd Floor

Registration

(depends on selected options)

Base fee:

 

AMA Toronto
Shared Interest Group (SIG) Presents:


 Connecting with Multicultural Consumers Through New Media

 

Did you know that 20% of Canada’s population was born outside of the country? Or that 281,000 new immigrants settled in Canada in 2010 (... 42% settled in Toronto!). In a matter of years, Canada’s visible minorities will no longer be that, minorities.

Multicultural marketing isn’t niche anymore, it’s mass.

Today’s multicultural consumers are truly global consumers, mobilized across different parts of the world, tech savvy, connected, and heavy users of mobile devices. Faced with this paradigm shift and changed media habits, how are today’s marketers building meaningful connections with this fast-evolving segment?

Join us February 21 to hear from multicultural marketing’s thought leaders as they demonstrate with real-world success stories how you can leverage digital, social and community media to tap into this increasingly valuable audience. 

EVENT DETAILS

When:  Thursday, February 21, 2013
Time:  7:30am - 10:00am 
 
Where:  The Spoke Club, 600 King West, 2nd Floor
Cost*:    $50.00 Members 
 $80.00 Non Members 
   $30.00 Students 
   * plus applicable taxes

   Registration is now closed. You may register at the door.

American Marketing Association Toronto Chapter 2008        

Powered by Wild Apricot Membership Software