Digital Marketing Shared Interest Group (SIG) presents: Television & Digital Collide: Marketing in a Multi-Screen World

  • 17 Jan 2013
  • 6:00 PM - 8:30 PM
  • The Spoke Club, 600 King West (corner Portland)


(depends on selected options)

Base fee:


Digital Marketing Shared Interest Group (SIG) presents:


Television & Digital Collide: Marketing in a Multi-Screen World


Digital ad spend is set to overtake TV ad spend, but many marketers still treat their TV plans & digital plans as separate entities.


The proliferation of screens, along with TV programming available on smartphones and tablets, has allowed consumers to change their viewing habits and behaviour- they watch their favourite shows when they want, where they want.


New media have caused an evolution of the traditional Marketing Funnel into a Purchase Decision Journey, and the role played by traditional and emerging channels is in a constant state of flux. Media providers like Rogers have introduced innovations such as ‘Anyplace TV’, traditional programming available anytime, anyplace as long as you have a screen. Increasingly, TV commercials are being repurposed online as digital video ads, allowing marketers to get the most for their ad budgets and leverage rich interactive channels.


Meanwhile online, video producers are developing longer programming. This past spring Yahoo launched a comedy series starring Kristen Bell with episodes running approximately 10 minutes, demonstrating a commitment to long-form programming of “TV” quality. YouTube is investing $100 million in niche cable channels, and Netflix is investing in original programming.

TV and digital have begun to collide, so why not take things one step further and integrate marketing plans?


Join us January 17 for an interactive panel discussion about marketing in a multi-screen world.



  • Eli Singer, Founder & President, Entrinsic


  • Matt Di Paola, SVP & General Manager, Critical Mass
  • Carmen Lago,  Director, Brand Partnerships Bell Media
  • Darren Hardeman, Managing Director, Planning & Digital, Maxus Canada (a division of Group M)


When:   Thursday, January 17, 2013

Time:     6:00 - 6:30pm Networking
               6:30 - 8:30pm Panel discussion and Q&A

Where:  The Spoke Club, 600 King West (corner Portland)

Cost*:   $50.00 Members
$80.00 Non-members
$30.00 Students
                    * includes applicable taxes     

Registration is now closed. You may register on-site. 

American Marketing Association Toronto Chapter 2008        

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