AMA Toronto Breakfast Roundtable Presents: Evolving Youth Culture: What it Means for Brands

  • 11 Dec 2012
  • 7:30 AM - 10:00 AM
  • The Spoke Club


(depends on selected options)

Base fee:

AMA Toronto Breakfast Roundtable Presents:


Evolving Youth Culture: What it Means for Brands


The American Marketing Association is hosting an exclusive marketing event that brings together youth thought leaders and experts. A 90-minute moderated session will explore:

·         Subtle yet Constant: Youth Culture on the Move

·         New Youth Challenges and the ‘American Dream’

·         How Brands Can Successfully Engage Youth

Please join us for an engaging and insightful discussion regarding the next new customer base and what they’re looking for today.


Introducing a lead member of our panel:

Jamie Gordon, Consumer Anthropologist, Northstar Research


Jamie has spent her career as a brand strategy and research specialist digging deep into the context of consumerism to find new ways to drive brand growth.


Youth-focused ethnographic studies are a particular focus for her as Northstar’s Consumer Anthropologist since youth are important consumers both now and to infer broader cultural changes to come in the future.


Jamie sees herself as a participant observer of human culture and this passion permeates everything she does, whether she is enjoying a culinary cocktail, playing poker, traveling, blogging or adding to her ever-expanding reading list.

For more on Jamie’s unique perspective, please visit her blogs: The Brand Sherpa and The Narcissistic Anthropologist.



When:   Tuesday, December 11th, 2012
Time:     7:30 am Networking and Continental Breakfast
               8:00 - 10:00 am Presentation
Where:   The Spoke Club
Cost*:     $50.00 Members
$80.00 Non-members
$30.00 Students
                    * includes applicable taxes                     

Online registration is now closed. Please feel free to register on site.

American Marketing Association Toronto Chapter 2008        

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