Financial Services Shared Interest Group (SIG) presents: The Future of Data Analytics: Looking Beyond Traditional Channels to Engage Consumers

  • 06 Dec 2012
  • 7:30 AM - 10:00 AM
  • 1 King West, Chairmans Boardroom


(depends on selected options)

Base fee:


Financial Services Shared Interest Group (SIG) presents:


The Future of Data Analytics:

Looking Beyond Traditional Channels to Engage Consumers


Financial institutions are somewhat ahead of many other industries in their ability to generate and use customer segmentation, analysis, and predictive modeling in order to engage and retain their customers. However, there is one caveat – channel explosion! With consumers no longer using just traditional channels, financial institutions are tasked with the additional mandate of understanding, engaging with and yes, selling to their customers in as many channels as the customer demands – websites, smart phones and tablets, social media and SMS, to name a few.


This event will discuss:


  • Where the Financial Services industry has evolved from, where it is today, and what the future of customer analytics and interaction looks like
  • How to overcome the pains the Financial Services industry faces in achieving a channel-agnostic state of customer communication and interaction from a customer data and predictive modeling perspective
  • Next level predictive customer analytics – not just predicting consumer behaviour, but ultimately understanding how to influence behaviour to enhance customer engagement, maximize customer retention and sales


  • Jonathan Huth, Partner, Conversion Marketing-Communication


  • Wendy Correoso, Director, Pitney Bowes Software
  • Gayle Ramsay, Director Lead Management & Customer Insights, Bank of Montreal
  • Yvonne Ziomecki, VP, Marketing and Product Management, International Insurance Services, American Express


When:   Thursday, December 6th, 2012
Time:     7:30 am Networking and Continental Breakfast
               8:00 - 10:00 am Presentation
Where:   1 King West, Chairmans Boardroom
Cost*:     $50.00 Members
$80.00 Non-members
$30.00 Students
                    * includes applicable taxes     

Registration is now closed. Please feel free to register on site or call (416) 944-9529.

American Marketing Association Toronto Chapter 2008        

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