Financial Services Shared Interest Group (SIG) presents: Driving Breakthrough Innovation in Financial Services

  • 19 Apr 2012
  • 7:30 AM - 10:00 AM
  • 1 King West, Melinda Gallery


(depends on selected options)

Base fee:

Registration is closed


Financial Services Shared Interest Group (SIG) presents:


Driving Breakthrough Innovation in Financial Services


Today’s financial services marketers are challenged by a marketplace that seems to change more rapidly every single day. If you’re not innovating – developing new products, services and pioneering new communication channels – you can quickly become irrelevant. 


Innovating in our industry doesn’t come easy. You face resistance from many angles, you have to fight a culture of risk avoidance and overcome short-sighted, execution-focused strategies. Innovating often feels impossible, yet some do it on a daily basis. But how?


Join us April 19 for a special AMA Toronto panel and gain the insight you need directly from some of the most prominent thought leaders in the industry. Learn from those who understand what it takes to innovate, and can show you how to make it happen.


Featuring Keynote Speaker:

Tony Chapman

CEO of Advertising Agency Capital C, Judge on Food Network’s Recipe to Riches, Host of City TV’s Nissan’s Innovation Challenge, and frequent contributor to the mainstream press


Expert Panel:

Scott Beffort, Lead Strategist and Head of Innovation, DECODE

Penelope Fridman, Principal, Beanstalk & Co

Santo Ligotti, Vice President, Marketing Communications, Moneris Solutions



Lucie Cousineau, Director, Engagement Lead - Marketing & Channel Strategy / Innovation Client Knowledge & Insights, RBC




When:     Thursday April 19, 2012

Time:       7:30 am Networking and Continental Breakfast

                8:00 am - 10:00 am Presentation


Where:    1 King West, Melinda Gallery


Cost*:    $50.00 Members

                $80.00 Non-Members

                $30.00 Students      

               *includes applicable taxes                                 


Register now to avoid dissappointment!


American Marketing Association Toronto Chapter 2008        

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