Financial Services Shared Interest Group (SIG) presents: Driving Breakthrough Innovation in Financial Services

  • 19 Apr 2012
  • 7:30 AM - 10:00 AM
  • 1 King West, Melinda Gallery

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Financial Services Shared Interest Group (SIG) presents:

 

Driving Breakthrough Innovation in Financial Services

 

Today’s financial services marketers are challenged by a marketplace that seems to change more rapidly every single day. If you’re not innovating – developing new products, services and pioneering new communication channels – you can quickly become irrelevant. 

 

Innovating in our industry doesn’t come easy. You face resistance from many angles, you have to fight a culture of risk avoidance and overcome short-sighted, execution-focused strategies. Innovating often feels impossible, yet some do it on a daily basis. But how?

 

Join us April 19 for a special AMA Toronto panel and gain the insight you need directly from some of the most prominent thought leaders in the industry. Learn from those who understand what it takes to innovate, and can show you how to make it happen.

 

Featuring Keynote Speaker:

Tony Chapman

CEO of Advertising Agency Capital C, Judge on Food Network’s Recipe to Riches, Host of City TV’s Nissan’s Innovation Challenge, and frequent contributor to the mainstream press

 

Expert Panel:

Scott Beffort, Lead Strategist and Head of Innovation, DECODE

Penelope Fridman, Principal, Beanstalk & Co

Santo Ligotti, Vice President, Marketing Communications, Moneris Solutions

 

Moderator:

Lucie Cousineau, Director, Engagement Lead - Marketing & Channel Strategy / Innovation Client Knowledge & Insights, RBC

 

 

EVENT DETAILS

When:     Thursday April 19, 2012

Time:       7:30 am Networking and Continental Breakfast

                8:00 am - 10:00 am Presentation

 

Where:    1 King West, Melinda Gallery

 

Cost*:    $50.00 Members

                $80.00 Non-Members

                $30.00 Students      

               *includes applicable taxes                                 

          

Register now to avoid dissappointment!

 

American Marketing Association Toronto Chapter 2008        

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