AMA Breakfast Roundtable Presents: Demystifying Mobile Marketing

  • 12 Apr 2012
  • 7:30 AM - 10:00 AM
  • 25 York St., 11th Floor (behind Union Station)


(depends on selected options)

Base fee:

Registration is closed

American Marketing Association Toronto Chapter
AMA Breakfast Roundtable Presents:

Demystifying Mobile Marketing: Trends, Opportunities, and Strategic Drivers


Today’s consumers are hyper-connected, informed and vocal, utilizing mobile devices to navigate the world around them, stay informed, entertained and plugged in to the digital landscape.

In many ways, mobile usage has become intensely personal yet integrated into daily existence with over 46% of people using their smartphones for hours per day, often more so than their computers or laptops. This ongoing presence has had a profound impact on consumer behaviour, yet allowed for a wealth of possibility available to mobile marketers - join us as we discuss evolving our marketing and business strategy to harness its full potential.

Join our panel:

  • Asif R. Khan, Founder & President, Location Based Marketing Association
  • Jim Harris, Program Director, Centre of Excellence in Sustainability & Innovation, Schulich Executive Education Centre
  • Farhan Thawar, VP Engineering,  Xtreme Labs


As we discuss:

  • Finding the right mobile marketing approach for your company
  • Trends, opportunities and future projections such as location-based services and augmented reality
  • Strategy drivers and risk assessment
  • Mobile integration with traditional services
  • Understanding levels of sophistication within your target audience
  • Utilizing measurement to drive future strategy and increase ROI
  • Driving monetization opportunities through shared value


Date:        Thursday April 12, 2012

7:30 a.m. to 10:00 a.m.        

Location:  25 York St., 11th Floor (behind Union Station)



Cost*:        $ 80 Non-Members
                 $ 50 Members
                 $ 30 Students

                       *Includes applicable taxes.


Format:    An information discussion among knowledgeable peers.

                 ** No preparation necessary.**


Includes:   Continental breakfast;

                  Networking opportunities;

                  Connections to Toronto's marketing and business


Register today to avoid disappointment!


American Marketing Association Toronto Chapter 2008        

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