AMA Toronto Presents: Loyalty Marketing – The battle for consumer attention and advocacy

  • 29 Feb 2012
  • 7:30 AM - 10:00 AM
  • Rosewater, 19 Toronto Street, King subway station


(depends on selected options)

Base fee:

American Marketing Association Toronto Chapter

Loyalty Marketing – The Battle for Consumer Attention and Advocacy


Did you know that 94% of Canadians belong to some type of loyalty program?  Globally, Canadians have the second highest participation rate after the British.  That said, nearly 70% have lost interest in participating in at least one of their reward programs.  With 60% of reward program members feeling that loyalty programs could do a better job communicating. 


The growing competition for consumers’ attention requires us to develop truly innovative loyalty programs – to leverage best practices and engage on a deeper level.


Join us to hear a panel of Canada’s top loyalty leaders share their thoughts, challenges, and successes with leveraging customer loyalty programs. The discussion will be moderated by Marketing Magazine’s Editor-in-Chief, Tom Gierasimczuk and will begin with a re-cap from  Maritz Canada’s “Maritz Insights: The Loyalty Report 2012” on key insights and lessons from their research study of 4,000 consumers.



Bryan Pearson, President & CEO, LoyaltyOne


Jennifer Hawkins, VP & General Manager, Consumer Products and Partnerships, Amex Bank of Canada


Michelle Ubell, Executive Vice-President, Maritz Loyalty Marketing


Richard Thomas, Divisional Vice-President, Financial Services, Sears Financial


Tom Gierasimczuk, Editor-in-Chief, Marketing Magazine



Date:        Wednesday, February 29, 2012

7:30 a.m. to 10:00 a.m.
                (Networking: 7:30 a.m. to 8:00 a.m.)

                (Presentation: 8:00 a.m. to 10:00 a.m.)


Location:  Rosewater, 19 Toronto Street
                 King Subway Station


Cost*:        $ 80 Non-Members
                 $ 50 Members
                 $ 30 Students

                       *Includes applicable taxes.


Includes:   Continental breakfast

                 Networking opportunities

                 Connections to Toronto's marketing and business


Register today to avoid disappointment!


American Marketing Association Toronto Chapter 2008        

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