American Marketing Association Toronto Chapter
Presents:
Loyalty Marketing – The Battle for Consumer Attention and Advocacy
Did you know that 94% of Canadians belong to some type of loyalty program? Globally, Canadians have the second highest participation rate after the British. That said, nearly 70% have lost interest in participating in at least one of their reward programs. With 60% of reward program members feeling that loyalty programs could do a better job communicating.
The growing competition for consumers’ attention requires us to develop truly innovative loyalty programs – to leverage best practices and engage on a deeper level.
Join us to hear a panel of Canada’s top loyalty leaders share their thoughts, challenges, and successes with leveraging customer loyalty programs. The discussion will be moderated by Marketing Magazine’s Editor-in-Chief, Tom Gierasimczuk and will begin with a re-cap from Maritz Canada’s “Maritz Insights: The Loyalty Report 2012” on key insights and lessons from their research study of 4,000 consumers.
Panel:
Bryan Pearson, President & CEO, LoyaltyOne
Jennifer Hawkins, VP & General Manager, Consumer Products and Partnerships, Amex Bank of Canada
Michelle Ubell, Executive Vice-President, Maritz Loyalty Marketing
Richard Thomas, Divisional Vice-President, Financial Services, Sears Financial
Moderator:
Tom Gierasimczuk, Editor-in-Chief, Marketing Magazine
EVENT DETAILS
Date: Wednesday, February 29, 2012
Time: 7:30 a.m. to 10:00 a.m.
(Networking: 7:30 a.m. to 8:00 a.m.)
(Presentation: 8:00 a.m. to 10:00 a.m.)
Location: Rosewater, 19 Toronto Street
King Subway Station
Cost*: $ 80 Non-Members
$ 50 Members
$ 30 Students
*Includes applicable taxes.
Includes: Continental breakfast
Networking opportunities
Connections to Toronto's marketing and business
communities
Register today to avoid disappointment!
