Financial Services Special Interest Group (SIG) presents: Customer Experience as a Marketing Tool to Drive Growth in Financial Services

  • 01 Dec 2011
  • 7:30 AM - 9:30 AM
  • One King West, King Gallery (1 King West, Toronto)

Registration

(depends on selected options)

Base fee:

 

Financial Services Special Interest Group (SIG) presents: 

Customer Experience as a Marketing Tool to Drive Growth in Financial Services

 

THIS EVENT IS SOLD OUT. REGISTRATION IS CLOSED! TO GET YOUR NAME ON A WAITING LIST PLEASE CALL 416-944-9529.

 

Customer Experience is increasingly being used as the marketing tool of choice in Financial Services Marketing.  But how do you quantify Customer Experience improvement efforts and their impact on the brand?  How do successful organizations marshal resources across organizational silos to drive a Customer Experience Strategy?  Who in the organization owns the Customer Experience? And, how do financial services organizations that use Customer Experience as a marketing tool, ensure customer touchpoints are in alignment with higher levels of customer expectation?

 

Come to the first Financial Services Special Interest Group event of the year to hear industry experts share their experiences, challenges and successes with leveraging Customer Experience as a way to differentiate themselves in the battle to attract and retain customers.

 

Roundtable Panelists


• Mary Lee Swales, Vice President, Customer Experience and Engagement International Consumer and Small Business Services, Amex Bank of Canada


• Kelly Harper, Director of Brand and Customer Experience, BMO Financial Group

 

• Lubo Li, Senior Director and Industry Practice Leader,  JD Power and Associates

 

• Deborah Bloom, Director, Sales Strategy, Coast Capital Savings

 

Moderator

 

• Stuart McEwen, Customer Advisory Practice Leader, Ernst & Young LLP

 

EVENT DETAILS

Date:      Thursday, December 1, 2011


Time:      
7:30 a.m. to 9:30 a.m.
               (Networking: 7:30 a.m. to 8:00 a.m.)

Location:   One King West, King Gallery (1 King West)               


Cost*:        $ 80 Non-Members
                 $ 50 Members
                 $ 30 Students

                       *Includes applicable taxes.

 

Includes:   Continental breakfast

                 Networking opportunities

                 Connections to Toronto's marketing and business
                 communities
                

          

Register today to avoid disappointment!


 

American Marketing Association Toronto Chapter 2008        

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