AMA Breakfast Roundtable "Future Think: Engaging The Youth Consumer"

  • 17 Nov 2011
  • 7:30 AM - 10:00 AM
  • Verity Club, 111-D Queen St. E, Queen & Church area


(depends on selected options)

Base fee:

Registration is closed

American Marketing Association Toronto Chapter
AMA Breakfast Roundtable Presents:

Future Think: Engaging the Youth Consumer

Did you know over 50% of 18 to 24 year old Canadians have a smart phone, belong to a virtual social group and spend more time online than any other medium?  Further, although over 76% of young adults are concerned with online privacy they are receptive to seeing ads targeted to their interests and are more likely to notice ads that are relevant. 


Understanding the relationship between young adults, media and brands is key to successfully engaging this audience.   Maura Hanley, President, BigReach Learning, will share highlights from the recent FACESofCHANGE study that looked at the digital, social and cross media habits of today's young adults.  Following the overview, the roundtable panel will share real world experiences in creating programs and ROI for brands that reach this connected, media savvy group. Participants will get an opportunity to dialogue with the panel and each other through an interactive Q & A.

Roundtable Panelists

  • Yvette Bernard, Manager, Interactive Media, Retail Division, Oxford Properties Group (Yorkdale Shopping Centre)
  • Brad Ford, President, Contiki
  • Stephen Henrik, Director, Mobile Business Planning and Partnerships, The Globe and Mail
  • Kal Irani, Director of Marketing at Rogers Communications Inc.
  • Leanne Nicolle, Director, Corporate Partnerships & Youth Engagement, Plan Canada
  • Suzanne Tyson, President, Student Awards Inc.

Moderated By:

  • Craig Lund, President of AMA Toronto and Marketing Talent Inc.


Date:      Thursday, November 17, 2011

7:30 a.m. to 10:00 a.m.
               (Networking: 7:30 a.m. to 8:00 a.m.)


Location:  Verity Club, 111-D Queen St. E, Queen & Church area
                 (Located across the street) 


Cost*:        $ 80 Non-Members
                 $ 50 Members
                 $ 30 Students

                       *Includes applicable taxes.


Includes:   Continental breakfast

                 Networking opportunities

                 Connections to Toronto's marketing and business


Register today to avoid disappointment!


American Marketing Association Toronto Chapter 2008        

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