Marketing in a Recessionary Economy- What does it take to win?

  • 28 May 2009
  • 7:30 AM - 9:59 AM
  • Verity Club, 111-D Queen St. E., Toronto (between Church and Jarvis) parking lot across the street


(depends on selected options)

Base fee:
  • darren bishop, Brand Matters Inc.
    TBC, Client of Brand Matters

Registration is closed

 American Marketing Association Toronto Chapter
 "Marketing in a Recessionary Economy - What Does it Take to Win?" 

Much has been publicized recently on effective recessionary marketing - and rightfully so. Although there are conflicting opinions around the merits of marketing investment (or spending - depending on who you ask), industry leaders agree that all companies/brands want to emerge from this recession in a stronger competitive position.


The topic of the AMA expert panel discussion will be Marketing in a Recessionary Economy: What does it take to win? The panel will be composed of marketing experts representing a range of industries and will be moderated by Patricia McQuillan, President and Founder of Brand Matters.


Discussion will focus on the following areas:


Ø       How to build brand equity in the face of shrinking budgets

Ø       How to optimize the balance of short-term and long-term marketing programs

Ø       Best examples of marketing programs given current economic challenges

Ø       How to continue to deliver MROI

Ø       How will marketing change in the future


Our panel will include two panel-audience interactive segments moderated by Brand Matters. We hope that you will join us for a productive and lively morning networking session and expert panel discussion.


Our esteemed panelists include:

•  Mary Maddever, VP Editorial Director, Brunico Communications
•  Steve Mast, VP, Managing Director, Delvinia Interactive
•  Brenda Truant, Head of Marketing and Client Strategy, BMO InvestorLine
•  Lynn Fletcher, EVP, Chief Strategy Officer, BBDO/Proximity Canada
• Moderator: Patricia McQuillan, President & Founder, Brand Matters Inc.
•  And more

When: Thursday, May 28, 2009
Time: 7:30 am – 10:00 am (roundtable begins at 8:00 am)
Where: Verity Club, 111-D Queen St. E., Toronto (between Church and Jarvis); parking across the street
Format: An informal discussion among knowledgeable peers.
No preparation necessary.
Cost: Non-Members: $75 Members: $45 Students: $20
Ticket Includes: Continental breakfast (coffee, juice, fruit and pastries), networking opportunities, connections to Toronto's marketing and business communities.


American Marketing Association Toronto Chapter 2008        

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