Marketing is Dead! Long Live Marketing!

  • 16 Apr 2009
  • 7:30 AM - 9:59 AM
  • Verity Club, 111-D Queen St. E., Toronto (between Church and Jarvis) parking lot across the street
  • 5

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 American Marketing Association Toronto Chapter
 "Marketing is Dead! Long Live Marketing!"

This event is SOLD OUT

MARKETING IS CHANGING FOREVER. HOW DE WE UNLOCK ITS VALUE?

Times have changed dramatically so how do we help the CEO have confidence the decision making skills of their marketing advisors? What does the CFO need to make sense of your budget presentation?

On April 16 we will ask a panel of executive marketing and finance experts to consider issues like:
•    How does the marketing function grow and adapt to the needs of the organization?
•    How does the CMO contribute to the C-Suite?
•    Marketing ROI is hard to measure. What metrics matter?
•    Finally, what are the consequences of doing nothing?

Take this opportunity get new ideas on what you can start doing right now.

Panel:
Royal Bank of Canada
Jim Little
Chief Brand and Communications Officer

Home Depot
Mike Rowe
VP Finance
 
Home Depot
Jason Reilly
Director of Marketing

LCBO
Alex Browning
SVP, Finance & Administration, and CFO

OLG
Rob Moore
Senior Vice President
Marketing, Communications and Stakeholder Relations

Pinpoint Marketing
Rob Shields
Chair - Canadian Marketing Association 

Moderator:
Alan Kay
Glasgow Group

When: Thursday, April 16, 2009

Time: 7:30 am – 10:00 am (roundtable begins at 8:00 am)

Where: Verity Club, 111-D Queen St. E., Toronto (between Church and Jarvis); parking across the street

Format: An informal discussion among knowledgeable peers.
No preparation necessary.

Cost: Non-Members: $75 Members: $45 Students: $20

Ticket Includes: Continental breakfast (coffee, juice, fruit and pastries), networking opportunities, connections to Toronto's marketing and business communities.

American Marketing Association Toronto Chapter 2008        

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