Reclaiming Customer Relationships: The Lost Art of Paying Attention

  • 12 Mar 2009
  • 7:30 AM - 9:59 AM
  • Verity Club, 111-D Queen St. E., Toronto (between Church and Jarvis) parking lot across the street
  • 72


(depends on selected options)

Base fee:

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 American Marketing Association Toronto Chapter
 "Reclaiming Customer Relationships: The Lost Art of Paying Attention"

Relationship strategies are not just for the long-term.  Done right, they also enhance your business right now.

Customers are the lifeblood of any business.  Getting them, increasing their value, and keeping them are fundamental sales and marketing priorities.

For whatever reason, has your organization taken its eye off of your key customer relationship strategies?  It may feel like every quarter is the start of a new race.  We’re all under intense pressure to meet this quarter’s commitments.  So, we put our heads down and we drive towards our immediate goals.  We don’t get around to focusing on broader relationship strategies since they seem to only address the longer term.

In reality, we need to think about the entire lifecycle of our customer relationships so that the short-term initiatives reinforce – not compromise – long-term success.

In our session we will:
• Explore what successful customer relationships look like
• Discuss the realities of implementing successful customer relationship strategies (from the political to the practical)
• Look for no-risk strategies to build long-term value into existing short-term investments

BMW Group Canada, Kevin Marcotte, Director, Marketing.
The Globe and Mail, Andrew Saunders, Vice President Sales and Marketing
Scotiabank, Kyle McNamara, Managing Director Small Business. St. Joseph Communications, Frank Gagliano, Vice Chairman
Infinia Canada, Mike Nethercott, President
Indigo Books and Music, Vanda Provato, Vice President Retail Marketing

What can you as a senior marketer do to reclaim your customer relationships?  Find out on Thursday, March 12, 2009. Take this opportunity get new ideas on what you can start doing now.

Who Should Attend? Marketing and Sales executives with an interest in maximizing the potential of their relationships.

When: Thursday, March 12, 2009
Time: 7:30 am – 10:00 am (roundtable begins at 8:00 am)
Where: Verity Club, 111-D Queen St. E., Toronto (between Church and Jarvis); parking across the street
Format: An informal discussion among knowledgeable peers.
No preparation necessary.
Cost: Non-Members: $75 Members: $45 Students: $20
Ticket Includes: Continental breakfast (coffee, juice, fruit and pastries), networking opportunities, connections to Toronto's marketing and business communities.

American Marketing Association Toronto Chapter 2008        

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