Non-Profits & Mobilizing the Power of Community

  • 19 Feb 2009
  • 7:30 AM - 9:59 AM
  • Verity Club, 111-D Queen St. E., Toronto (between Church and Jarvis) parking lot across the street
  • 71


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 American Marketing Association Toronto Chapter
 "Non-Profits & Mobilizing the Power of Community"

This event is SOLD OUT 

To put your name on a waiting list please contact with your name, phone number and email address. A representative will be in touch with you if tickets become available. If you do not hear from us, thank you for your interest. On-site registrations will not be permitted.

To view a calendar of AMA events please click HERE.


In tough economic times, there is more stress and more people fall through the cracks than ever before. This puts even greater pressure on non-profits who are already stretched, strained and short of funds/resources. The challenge and opportunity that faces us is: how to unleash the passion and power of our community to help fill the gaps in times of need?

Engaging volunteers is vital not only from an economic standpoint but it can also strengthen and unite communities, build a shared sense of responsibility, and as Craig & Marc Kielburger say in their book “Me to We”, it can help us find meaning in a material world. 

So how do we reach out and mobilize more volunteers behind our cause? This is both a marketing challenge and management one, because volunteerism is actually on the decline. The good news is that some innovative non-profits have figured this out and are willing to share their stories. Come join the discussion with our esteemed panellists.

- Carolyn Acker, CEO, Pathways to Education
- Paul Alofs, President & CEO, Princess Margaret Hospital Foundation
- Rev. Dr. Brent Hawkes, Senior Pastor, Metropolitan Community Church of Toronto
- Neil Hetherington, CEO, Habitat for Humanity Toronto
- Bruce MacDonald, President & CEO, Big Brothers Big Sisters Canada
Rahul Bhardwaj, President & CEO, Toronto Community Foundation

Moderator: Nancy Helstab, Managing Director, BrandEdge 

When: Thursday, February 19, 2009
Time: 7:30 am – 10:00 am (roundtable begins at 8:00 am)
Where: Verity Club, 111-D Queen St. E., Toronto (between Church and Jarvis); parking across the street
Format: An informal discussion among knowledgeable peers.
No preparation necessary.
Cost: Non-Members: $75 Members: $45 Students: $20
Ticket Includes: Continental breakfast (coffee, juice, fruit and pastries), networking opportunities, connections to Toronto's marketing and business communities.

American Marketing Association Toronto Chapter 2008        

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