SIG Presents "How to Launch and Implement a Social Media Initiative"

  • 26 Sep 2011
  • 6:00 PM - 9:00 PM
  • ING Direct Leadership Centre, 221 Yonge Street, Toronto
  • 58


(depends on selected options)

Base fee:

Registration is closed

American Marketing Association Toronto Chapter SIG Presents:

"How to Launch and Implement a Social Media Initiative"

Marketing professionals are learning that to take advantage of the rapid growth and change in social media they must successfully collaborate with other business groups like never before.


Social media has immediate implications for legal, finance, IT, R&D, the C-Suite and even HR. 


Getting your new social media initiative approved can be a challenge… and even after it has been approved, the biggest challenge is how to implement it.


On September 26, the American Marketing Association’s Social Media special interest group will be hosting an event with representatives from key business areas to share their stories and lessons they learned while executing their social media initiatives amidst a complex and dynamically evolving marketplace.

This event is a great opportunity to network with your peers, build new contacts and harness ideas on best practices for launching social media initiatives. Gain the confidence to create consensus towards your plan and ultimately C-Suite approval.




Eliot Johnson, Senior Manager, Social Media - KPMG Global Resource Centre!/eliotjohnson

Shannon Hunter, Social Media Community Manager – Toyota & Saatchi!/Shananigans5

Dave Fleet, Vice President, Digital – Edelmam!/davefleet

Andrew Panterescu, Social Media Specialist – DealFind!/Pantstotherescu

Indar Chanicka, Online Community Manager, Sears!ichanic

Moderator: Debbie Horovitch – Owner Social Sparkle & Shine; Toronto Star Community Blogger for the Eglinton-Lawrence riding




Date:          Monday, September 26, 2011

Time:          6pm - 9pm

Location:    ING Direct Leadership Centre, 221 Yonge Street

Cost:           Non-members: $45
                   Members: $25
                   Students: $20
                    (All prices include HST)

Space is limited! Tickets will sell out fast due to the intimate social setting.  Be sure to register now!

This event is sponsored by the generous support of CIRA, the organization that manages the .CA domain space on behalf of all Canadians.


American Marketing Association Toronto Chapter 2008        

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