Cracking the code: The future of loyalty programs

  • 11 Dec 2008
  • 7:30 AM - 9:59 AM
  • Verity Club, 111-D Queen St. E., Toronto (between Church and Jarvis) parking lot across the street

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 American Marketing Association Toronto Chapter
 "Cracking the code: The future of loyalty programs"

It all started with air travel points, 20 years ago. Now, data-based marketing has reached into retail, financial services, consumer packaged goods, even charities – with innovation, success and results. Come and hear our panel of category-busters and experts talk about the trends and hot spots, new models, the new currency in consumer loyalty and best practices for the future.

When: Thursday, December 11, 2008
Time: 7:30 am – 10:00 am (roundtable begins at 8:00 am)
Where: Verity Club, 111-D Queen St. E., Toronto (between Church and Jarvis); parking across the street
Format: An informal discussion among knowledgeable peers.
No preparation necessary.
Cost: Non-Members: $75 Members: $45 Students: $20
Ticket Includes: Continental breakfast (coffee, juice, fruit and pastries), networking opportunities, connections to Toronto's marketing and business communities.

Panel:
Scotiabank Personal Lending & Insurance, Canada -  Rubina Havlin, Managing Director, Credit Cards
OSL Marketing – Chris Whitaker, Senior Vice-President and Partner
Aeroplan – Steve Allmen, General Manager, Business Development
Rotman School of Management, University of Toronto – David Soberman, Professor of Marketing
CRM Guru – Patrick McGoey, Consultant

Moderator:  Jim Warrington, President, Fantail Communications Inc.

 

American Marketing Association Toronto Chapter 2008        

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