AMA Financial Services SIG Presents "Global Branding for Today’s Financial Services Organizations"

  • 02 Jun 2011
  • 7:30 AM - 9:59 AM
  • One King West, 1 King St. W., Toronto


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 American Marketing Association Toronto Chapter Financial Services SIG Presents "Global Branding for Today's Financial Services Organizations"

"Think globally and act locally" is an overused phrase. Is it the right strategy?

In this age of globalization, one of the biggest challenges faced by financial services marketers is how best to communicate across countries and cultures. As marketers, we need to ensure that our global brands are executed consistently across various mediums and borders, while maintaining their strength and awareness.

Bestowing a global brand with local status

As financial services organizations expand their global footprint, how do they overcome the challenges of the digital age to maintain a consistent brand look and feel, remaining sensitive to various cultural traditions and values while meeting local and international regulatory requirements?

Financial services organizations need to address the question of global branding and local management of their brand

Join us as some of the top financial branding minds share their global marketing vision with key learnings on expanding beyond their borders. We’ll hear about online global marketing and brand management strategies and debate whether marketing has become simpler or more complex in today’s globalization.

Brand Finance will present their Banking 500, 2011 annual review of the top banking brands in the world.


David Haigh

Founder & CEO, Brand Finance plc

oel Donin

Senior Brand Strategist, TD Bank Group

Dr. Andreas Strebinger  

Associate Professor, Brand Management, Market Research & International Marketing, York University

David Green
Head of Global Digital Marketing, KPMG


Date:          Thursday, June 2, 2011

Time:          7:30 am - 8:00 am: Registration and breakfast
                   8:00 am - 10 am: Presentation 

Location:    One King West, King Gallery Room
1 King St. W., Toronto
See Map

Cost:           Non-members: $50
                   Members: $30
                   Students: $20
                    (All prices include HST. Continental breakfast is  provided)

American Marketing Association Toronto Chapter 2008        

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