AMA Marketing Planning SIG Presents: "Evolving Boundaries of Shopper Marketing: In-Store and Beyond"

  • 19 May 2011
  • 6:00 PM - 9:00 PM
  • St. Paul’s, on Bloor, 227 Bloor Street East, Toronto

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 American Marketing Association Toronto Chapter AMA Marketing Planning SIG Presents: "Evolving Boundaries of Shopper Marketing: In-Store and Beyond"

Shopper marketing has become more than “in-store”; it often includes integrated campaigns that reach well beyond the aisles. The further back we reach into a purchaser’s decision-making process, the more similar the shopper and consumer become. 

What can shopper marketers and consumer marketers learn from each other?

Delve into the evolving field of shopper marketing and engage experts on questions like:

  • How useful is the distinction between a “shopper” and a “consumer”?
  • How can brands and retailers more closely align their interests?
  • What's the balance between purchase activation and brand building?
  • What are some of the lessons non-CPG companies can use from shopper marketing?

Learn how senior marketing professionals from Canadian Tire, ConAgra Foods, Nielsen, Shopper Events, and Spider Marketing integrate shopper marketing within their overall marketing program. 

 

EVENT DETAILS

 

Date:        Thursday, May 19, 2011

 

Location:  St. Paul’s, on Bloor, 227 Bloor Street East, Toronto

 

Time:        6:00PM to 9:00PM

 

Cost:         Members: $40.00 

                 Non-members: $50.00 

                 Students: $25.00 
                 
* Price includes tax

 

Includes:   Hors d'oeuvres, plus one drink ticket.

Follow us on Twitter: #evosm 

American Marketing Association Toronto Chapter 2008        

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