AMA Social Media SIG Presents "Debunking Social Media Myths"

  • 18 Apr 2011
  • 6:00 PM - 9:00 PM
  • The Spoke Club, 600 King Street West, 4th Floor


(depends on selected options)

Base fee:

American Marketing Association Toronto Chapter AMA Social Media SIG Present
"Debunking Social Media Myths"


Maybe you’ve heard them. Social media can’t be measured. My target doesn’t use social media. Social media doesn’t drive traffic.

Social media has changed the way we communicate and interact in our personal and professional lives; but until recently, social media was misunderstood by many and its benefits were unclear. Businesses viewed social media as:

  • A distraction from work
  • An unnecessary business tool
  • Technology only used by  teenagers 

However, since its inception, social media has gained considerable momentum and now plays an integral role in the way we do business.

Join the Social Media Special Interest Group on April 18th for an interactive session, where you will hear a cross-functional panel of industry practitioners discuss the myths that surround social media, and how companies can effectively leverage social media. The event will be moderated by Alan Kay.

Speakers Include

Darius Bashar, Extreme Group

Tanja Zelko, Roots Canada

Will Alexander, Travelocity

Gary Fearnall, LinkedIn


Alan Kay, The Glasgow Group




   Monday, April 18, 2011

Time:     6:00 p.m to 9:00 p.m

  The Spoke Club, 600 King Street West, 4th Floor

Cost*:    $35 Members
             $45 Non- Members
             $25 Students
             * includes all applicable taxes

Follow @AMASocialSigTO for more details and please Tweet us your Social Media Myths to start the discussion! #AMAmyths.

American Marketing Association Toronto Chapter 2008        

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