Thursday, April 28, 2011 - AMA Marketing Boot Camp: Integrating Digital into your Marketing Plan

  • 28 Apr 2011
  • 8:30 AM - 5:00 PM
  • St.Paul's, on Bloor, 227 Bloor St. E, Toronto.


(depends on selected options)

Base fee:

Registration is closed

American Marketing Association Toronto Chapter Marketing Boot Camp: Integrating Digital into your Marketing Plan

An AMA first, this bootcamp is a true hands-on all participants, bring your laptops! This full day course will equip you to confidently incorporate digital into your marketing budget.

Designed for mid-level marketers in a digital role, this "Integrating Digital into your Marketing Plan" course will be a deep-dive experience. Participants will be equipped with the critical social media and digital marketing tools for today in order to successfully meet the challenges of tomorrow. Learn about the full spectrum of digital properties, including Search and how you can leverage them to deliver value to your organization or your client.


Top 3 Take-Aways:

•  Learn the full spectrum of possibilities that are digital

•  Create an actionable plan for applying best practices in digital 

•  Build a metrics program to effectively highlight the results of 
   digital marketing


Learning Objectives:

•  Learn the language of digital

•  Understand the digital options available and how to best 
   leverage them

•  Leveraging Search as part of your integrated media plan

•  Making the most of technology, using targeting to improve

•  Improve marketing performance and profitability with ROI 

•  Creating an effective plan for large and small budgets

•  Map funnel stages in the marketing and sales cycle to improve

    targeting, lead quality, and integration

•  Understand how to address key challenges and internal barriers

•  Recognize and avoid common mistakes


Industry-leading panellists include:

Dr. Alan Middleton, Executive Director, Schulich

Shane Wagg,
Principal, SearchTactix

Mike O’Sullivan,
Ad Platforms and Strategy Lead, Microsoft Advertising

Andrew Assad,
Chief Storyteller, Microsoft Advertising


John Gareau, Account Director, Wunderman



Alan Kay, The Glasgow Group


When:       Thursday, April 28. 2011

      St. Paul’s, on Bloor, 227 Bloor Street East, Toronto.

         8:30 a.m. to 5:00 p.m.

Cost*:         $299 Members - Including tax

                  $399 Non-Members - Including tax


Included:   Continental Breakfast, Lunch and Breaks
                  Workbook and case studies
                  Networking opportunities
                  Connections to Toronto's marketing and business


Who Should Attend?

Perfect for client or agency marketers! This bootcamp is a MUST for any marketer interested in learning how to integrate digital marketing into a holistic and effective marketing plan. This full day session is designed for marketers currently in a digital role.

American Marketing Association Toronto Chapter 2008        

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