Non-Profits & Business: Partnering for a Good Cause

  • 13 Nov 2008
  • 7:30 AM - 9:59 AM
  • Verity Club, 111-D Queen St. E., Toronto (between Church and Jarvis) parking lot across the street


(depends on selected options)

Base fee:

Registration is closed

 American Marketing Association Toronto Chapter
 "Non-Profits & Business: Partnering for a Good Cause"

Step One: Understanding your funders needs. 

Let’s face it – societal needs are growing not shrinking! More people are hungry, poor, at risk, aging, suffering from mental illness, fighting cancer, and trying to save our environment. Sadly, in their spirited effort to help those in need and reverse these trends, many non–profits and charities are strapped for money and resources. Luckily businesses are recognizing that they too must share in this responsibility and effort. The question is how and with whom.

While non-profits could use this infusion of cash and talent, many don’t know how to “market” themselves to business and worry deep down that a corporate agenda might compromise what they stand for. The reality is that a Lose-Win or Win-Lose scenario serves no ones purpose in the long-run.

The first step in any successful partnership is to put ourselves in the other's shoes.

1.       Where are the big funders investing and why?

2.       What ‘return’, if any, are they looking for?

3.       What do they ‘value’ most from non-profits? And conversely what do they consider red flags or non-starters?

4.       What are examples of some great win-win-win partnerships: Good for Society, Good for the Non-profit, and Good for Business?

5.       And what does it take to find/create those?




Please join the AMA Toronto for an interactive and informal roundtable discussion with knowledgeable Marketers .  


Date: Thursday, November 13, 2008


Time: 7:30 am – 10:00 am


Location: Verity Club, 111-D Queen St. E., Toronto (between Church and Jarvis) parking lot across the street.


Format: An informal discussion among knowledgeable peers. No preparation necessary.


Details: Non members: $75.00* Members: $45.00* Students: $20.00*

*GST included


Ticket Includes:           

-          Continental breakfast (Coffee, Juice, Fruit and Pastries)

-          Networking opportunities

-          Connections to Toronto’s marketing and business communities


Bookings are considered firm unless cancelled 5 business days in advance.  Substitutions allowed at any time



Liz Sauter 

Manager, Special Projects

Corporate Citizenship & Corporate Affairs
IBM Canada


Shari Austin
VP and Head, Corporate Citizenship


Nelson A. Switzer,

Director, Corporate Responsibility
Direct Energy 


Gavin Thompson

Director- Corporate Citizenship
Microsoft Canada
Gallant Law
Marketing Director, Sponsorship & Brand
Visa Canada

Nancy Helstab
Managing Director,


American Marketing Association Toronto Chapter 2008        

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