Thursday, March 24, 2011 - AMA Breakfast Roundtable "Post Recession Boom: Best Practices in Travel and Tourism Marketing"

  • 24 Mar 2011
  • 7:30 AM - 9:59 AM
  • Verity Club, 111-D Queen St. E., Toronto


(depends on selected options)

Base fee:

Registration is closed

American Marketing Association Toronto Chapter   “AMA Roundtable Presents: Post Recession Boom: Best Practices in Travel and Tourism Marketing."


As the economy rebounds, there is an explosion of opportunities to look forward to within the travel industry.  The emergence of new brands, new pricing, new destinations, new carriers, and savvy consumers conducting their own travel research and arrangements has caused the role of the travel agent and the competitive landscape to shift.  But how has that affected the industry? 

Join us on March 24th to learn how the economic rebound is affecting industry leaders’ prospects and the changes they are making to stay ahead of the market and grow share.

Discussion highlights:

  • Understanding the behaviour of the new traveler
  • The new role of segmented marketing, versus sales
  • New activities and trends in “unplugged” leisure
  • Globalization of brands and distribution
  • Things that never change and why
  • FutureThink: Airlines, hotels, destinations and business travel – in 2020

Industry-leading panellists include:


Robin Garrett
President and CEO,
Ontario Tourism Marketing Partnership Corporation

Catherine Pearson
Vice President and Practice Leader, Environics Analytics

Sean Shannon
Vice President and Managing Director, Canada and Latin America,


Steve del Bosco
Chief Marketing and Sales Officer, VIA Rail Canada

Ken Lambert
Vice President, Sales and Marketing, Delta Hotels and Resorts



Jim Warrington
Chief Strategist, Fantail Communications Inc.;
Past President, AMA Toronto;
Co-chair, Marketing Hall of Legends.


        Thursday, March 24, 2011

7:30 a.m. to 10:00 a.m.
                (Networking: 7:30 a.m. to 8:00 a.m.)


Location:  Verity Club, 111-D Queen St. E., Toronto, Ontario
                 (Parking lot across the street)

      $ 75 Non-Members
                 $ 45 Members
                 $ 20 Students

                       *Includes applicable taxes.


Includes:   - Continental breakfast

                - Networking opportunities

                - Connections to Toronto's marketing and business


Chance to win door prizes   

-     1 of 5 pairs of Business Class Corridor tickets, courtesy of VIA Rail Canada, valued at $1,200/pair

-     A 2-night weekend getaway, courtesy of Delta Hotels & Resorts, valued at $400

-     1 of 6 Marketing Hall of Legends Gala tickets, valued at $75 each


Who Should Attend?

Marketing professionals involved in the travel and tourism industries, travel advisors and planners, marketers with a passion and appetite for enhancing their role within their organizations.

Don’t miss this lively and thought-provoking event, full of interesting case studies and anecdotes.



Register Today for Your Chance to Win!


Enjoy a return travel voucher for two on VIA Rail in business class anywhere between Windsor and Quebec City, valued up to $1,200/pair. The voucher will be valid for travel for one year from the date of issue.

Chance to win a weekend getaway, courtesy of Delta Hotels and Resorts, valued at $400. Enjoy a 2-night stay at any one of the 45 Delta properties across Canada.  Valid until March 31, 2012.


Here’s your chance to share an evening with the stars. All event    attendees will have a chance to win 1 of 6 tickets to the Marketing  Hall of Legends (MHOL) 2011 Gala, at Roy Thomson Hall (valued at $75 each)
Winning ticket(s) includes:
        Pre-show reception with catered food stations
        Two drink tickets
        Tickets to the award show
        Admission to after party



American Marketing Association Toronto Chapter 2008        

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