AMA Roundtable - Social Media for SMB's (Small to Medium Sized Businesses): Creating Maximum Impact with Minimum Investment

  • 17 Feb 2011
  • 7:30 AM - 9:59 AM
  • Verity Club, 111-D Queen Street East, Toronto


(depends on selected options)

Base fee:
  • Please register using your membership email address.

American Marketing Association Toronto Chapter   “AMA Roundtable Presents: Social Media for SMB's (Small to Medium Sized Businesses):Creating Maximum Impact with Minimum Investment.”


               Sponsored by Wiley, Creators of the Dummies Books:







Today’s consumers are media savvy and have a wide breadth of understanding. As such, the current statistics hold that only 14% of consumers trust traditional advertising, while a whopping 90% trust a recommendation from a person they know!

There's never been a better time to utilize social media and interactive marketing to drive targeted brand awareness, and ultimately, increase ROI.

Join us at this informative roundtable to discuss:

  • Finding the right social media strategy for your company
  • Utilizing measurement to drive future strategy and increase ROI
  • Managing multiple channels of data
  • Understanding levels of sophistication within your target audience
  • Driving monetization opportunities



Date:         Thursday, February 17, 2011

Time:         Session duration: 7:30am - 10:00am

                  Networking 7:30am - 8:00am


Location:   Verity Club

                  111- D Queen Street East

                  (Parking Lot Across the Street)


Speakers:   Scott Stratten

                   Author, Unmarketing


                   Mike McDerment

                   Co-Founder & CEO, Freshbooks


                   Justin Kozuch

                   Lead Researcher, 49pixels


                   Tamera Kremer                 

                   Managing Director, Cloud Advertising Agents

Moderator:  Ana Matic
ounder & Creative Director, Matica Design
P Digital Strategy, AMA Toronto

Format:       An informal discussion among knowledgeable

***No preparation necessary.***


Cost:           $ 75 Non-Members
                   $ 45 Members
                   $ 20 Students

                      (All prices include HST. Continental breakfast is provided)


Attendees will also receive a free copy of Scott Stratten’s book ‘Unmarketing’:



American Marketing Association Toronto Chapter 2008        

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