AMA Marketing Planning SIG - "Deciding the right mix in a new world of exploding choices" on Tuesday, December 7, 2010

  • 07 Dec 2010
  • 6:00 PM - 9:00 PM
  • Six Degrees, 2335 Yonge St., Toronto, ON


(depends on selected options)

Base fee:
  • Please register using your membership email address.

Registration is closed

 American Marketing Association Toronto Chapter "Marketing Planning: Deciding the right mix in a new world of exploding choices

In the world of old connections determining the right marketing mix was more certain. Marketers had more control, understood the costs and could predict the impact of a campaign.


However, social networks, online video, mobile advertising, geo-location are connecting marketers and customers in increasingly 

important (and often unpredictable) ways.

Determining a marketing strategy that leverages this world of new connections is becoming even more dynamic and complex.


What are the choices now available to the marketer, and how can we determine the optimal mix? How much time and money should we allocate to social media? How do we measure the impact of mobile marketing?


Learn how senior marketing professionals from Rogers Communications, Astral Media, Aeroplan, M Consulting, Shoutlet and United Jewish Appeal achieved marketing objectives by deciding on the right mix between the world of new connections and old connections.


Event Details

When: Tuesday, December 7, 2010


Where: Six Degrees, 2335 Yonge St.,


Time: 6:00PM to 9:00PM


Members: $40.00
Non-members: $50.00
Students: $25.00

Cost includes hors d’oeuvres, plus one drink ticket.

American Marketing Association Toronto Chapter 2008        

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