“Future Think: Leveraging The Next Consumer”

  • 16 Sep 2010
  • 7:30 AM - 9:59 AM
  • Verity Club, 111-D Queen St. E., Toronto (between Church and Jarvis) parking lot across the street


(depends on selected options)

Base fee:
  • Please register using your membership email address.

Registration is closed

American Marketing Association Toronto Chapter   “Future Think: Leveraging The Next Consumer”


This roundtable will focus on the next consumer, today’s student – their beliefs, values and desires today and in the year 2020.  Through proprietary research conducted by Studentawards Inc., we will serve up highlights of a new study on the 17-29 year old market. A panel of industry experts will discuss, dissect and crystal ball the implications for savvy marketers.

Topics about the Next Consumer will include: 

·         Keys to successful relationship-building

·         Creating brand evangelism

·         New emotional trigger points

Through real world examples of predictive marketing, the panel will share experiences in creating programs and ROI for brands and how they leverage research, industry trends, markets and day-to-day smarts to successfully and profitably market to new consumers. Participants will get an opportunity to dialogue with the group and each other through an interactive Q & A.


Julie Raheja-Perera, Marketing Director, Hydration Brands, PepsiCo Beverages Canada
Gregg Friday, Director, Strategic Initiatives & Partnerships (SCENE), Scotiabank                                                                Suzanne Tyson, President, Studentawards Inc.                          Katherine Chan, Director, Marketing, Wind Mobile                      David Singh, Resident Gen Y and Consultant,                           Co-author of Hitting StrYde

Moderator: Jim Warrington, President and Chief Strategist, Fantail Communications Inc.; Past President AMA Toronto; Co-chair, Marketing Hall of Legends

               Join us as we discuss this topic on:

                Date: Thursday, September 16, 2010
                Time: 7:30 a.m. – 10:00 a.m. 
                Location: Verity Club, 111-D Queen St. E,Queen & Church area
                Parking: Located across the street
                Format: An informal discussion among knowledgeable peers.

                             **No preparation necessary.**


                To register, simply go to: www.AMA-Toronto.com/Events.html or                                           or call 416.944.9529




Connect - Learn - Grow


American Marketing Association Toronto Chapter 2008        

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