The Canadian Chief Marketer - Navigating a Market with Falling Crude and Looney

  • 28 May 2015
  • 7:30 AM - 10:00 AM
  • The Spoke Club 600 King Street West (corner Portland) Toronto, ON M5V 1M3

Registration

THE EVENT IS SOLD OUT!

The Chief Marketer's job in 2015 is nothing like what it was even a year ago. Modern CMOs are faced with scores of new challenges: customer acquisition and retention online, growing sales with even tighter budgets, shrinking margins, a maze of digital and mobile opportunities. Nonetheless, the outlook is optimistic, according to the CMO Survey conducted in February 2015.

Join us for a cross-industry CMO State of the Union breakfast as our expert panel of marketing leaders discuss:
  • The marketing budget: the marketing mix
  • How is technology enabling or disabling the organization?
  • Where are your experts: in-house or external?
  • What is the role of outsourcing and offshoring?
  • The CMO scorecard
  • Talent: then and now
Moderator: Craig LundPresident Marketing Talent Inc and Secretary & Vice President, Mentor Exchange – AMA Toronto 

Expert Panel:

Dave BigioniVP Marketing – Molson Coors

Clinton Braganza, SVP Marketing, Canadian Banking ‐ Scotiabank

Jeff BerrySenior Director, Research and Development - LoyaltyOne

Brian MiskeCMO - KPMG Canada

Our Sponsor:


Date and time:
Thursday, May 28, 2015
7:30 - 8:00 am - Registration, breakfast, and networking
8:00 - 9:30 am - Panel discussion and Q&A
9:30-10:00 am - Networking (optional)

Venue:
The Spoke Club
600 King Street West (on Portland/King corner), 2nd floor

Admission Fee:
Members: $50
Non-members: $80

Follow this event on Twitter: 
@amatoronto #AMAcmo #AMAevents

American Marketing Association Toronto Chapter 2008        

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