The Canadian Chief Marketer - Navigating a Market with Falling Crude and Looney

THE EVENT IS SOLD OUT!

The Chief Marketer's job in 2015 is nothing like what it was even a year ago. Modern CMOs are faced with scores of new challenges: customer acquisition and retention online, growing sales with even tighter budgets, shrinking margins, a maze of digital and mobile opportunities. Nonetheless, the outlook is optimistic, according to the CMO Survey conducted in February 2015.

• The marketing budget: the marketing mix
  
• How is technology enabling or disabling the organization?
  
• Where are your experts: in-house or external?
  
• What is the role of outsourcing and offshoring?
  
• The CMO scorecard
  
• Talent: then and now

Dave Bigioni, VP Marketing – Molson Coors

Clinton Braganza, SVP Marketing, Canadian Banking ‐ Scotiabank

Jeff Berry, Senior Director, Research and Development - LoyaltyOne

Brian Miske, CMO - KPMG Canada

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