The Canadian Chief Marketer - Navigating a Market with Falling Crude and Looney

  • 28 May 2015
  • 7:30 AM - 10:00 AM
  • The Spoke Club 600 King Street West (corner Portland) Toronto, ON M5V 1M3



The Chief Marketer's job in 2015 is nothing like what it was even a year ago. Modern CMOs are faced with scores of new challenges: customer acquisition and retention online, growing sales with even tighter budgets, shrinking margins, a maze of digital and mobile opportunities. Nonetheless, the outlook is optimistic, according to the CMO Survey conducted in February 2015.

Join us for a cross-industry CMO State of the Union breakfast as our expert panel of marketing leaders discuss:
  • The marketing budget: the marketing mix
  • How is technology enabling or disabling the organization?
  • Where are your experts: in-house or external?
  • What is the role of outsourcing and offshoring?
  • The CMO scorecard
  • Talent: then and now
Moderator: Craig LundPresident Marketing Talent Inc and Secretary & Vice President, Mentor Exchange – AMA Toronto 

Expert Panel:

Dave BigioniVP Marketing – Molson Coors

Clinton Braganza, SVP Marketing, Canadian Banking ‐ Scotiabank

Jeff BerrySenior Director, Research and Development - LoyaltyOne

Brian MiskeCMO - KPMG Canada

Our Sponsor:

Date and time:
Thursday, May 28, 2015
7:30 - 8:00 am - Registration, breakfast, and networking
8:00 - 9:30 am - Panel discussion and Q&A
9:30-10:00 am - Networking (optional)

The Spoke Club
600 King Street West (on Portland/King corner), 2nd floor

Admission Fee:
Members: $50
Non-members: $80

Follow this event on Twitter: 
@amatoronto #AMAcmo #AMAevents

American Marketing Association Toronto Chapter 2008        

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