The Intersection of User Experience & Marketing

  • 22 Apr 2015
  • 7:30 AM - 10:00 AM
  • The Spoke Club, 600 King Street West, Toronto, ON M5V 1M3


Customers are interacting and talking about brands like never before. As part of that discussion, companies are realizing that a great user experience (UX) is an important component of the customer journey. As organizations look for ways to effectively make UX a part of their operations, they face a number of challenges, including: 

 Gaining greater buy-in from the executive level

 How they can more effectively align with marketing

 How marketing and UX can work together to create value 

   for the business and the customer

 Ensuring greater relevance within the whole organization

During this panel discussion, our team of experts will discuss their experience on how to ensure marketing and UX can have alignment and how to effectively implement these programs in your organization.

Follow us on Twitter and tweet us your questions about UX and marketing prior to the event: @AMAtoronto | #AMAevents

Our expert panel:


Morag Johnston, UX Strategist, Consultant and Coach 


Shannah Segal, Principal, Usability Matters

Andrew ChakSr. Director, User Design & Experience, Rogers

Deepika Malik, Head of Experience Design, Home Depot 

Raja ShankarDirector, Digital Planning & Analysis, Scotiabank   


Wednesday April 22, 2015 

7:30–8:00am – Registration, breakfast and networking
8:00–9:00am – Roundtable discussion and Q&A
9:00–9:30am – Closing remarks 
9:30–10:00am – Networking

Event Sponsor:

Usability Matters

American Marketing Association Toronto Chapter 2008        

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