How to Use B2B Marketing to Grow Sales

  • 26 Mar 2015
  • 7:30 AM - 10:00 AM
  • The Spoke Club, 600 King Street West, Toronto, ON M5V 1M3


Recently, there has been a seismic shift in the way marketing strategies are devised and executed – with technology and changing buyer expectations at the core. You may think it is most relevant in B2C, but the B2B world is experiencing this shift exponentially. 

Join a panel of B2B marketing experts who will ignite the conversation on effective B2B marketing and explore current B2B topics, including:

  • Characteristics of the “new” B2B buyer
  • Marketing in today’s digital-focused world
  • Guiding principles used in B2B marketing
  • Best practices for how to integrate sales and marketing functions

The panellists will delve into secrets to their success, provide advice on avoiding major marketing pitfalls, and share how to measure and assess the effectiveness of your B2B marketing efforts.

20 lucky participants will have the chance to take home a free copy of Lisa Shepherd’s book, “The Radical Sales Shift: 20 Lessons from 20 Leaders on How to Use Marketing to Grow Sales in B2B Companies” – hot off the presses

Follow us on Twitter and tweet us your questions about B2B marketing prior to the event: @AMAtoronto | #AMAB2B

Our expert panel:


Lisa ShepherdPresident of the Mezzanine Group, a B2B Marketing Consultancy


Leslie Carter, Chief Brand & Strategy Officer at Knightsbridge Human Capital Solutions

Mike Hennessy, Vice President of Sales & Marketing at IntelliResponse

Elizabeth Williams, Director of Marketing & Communications at ADP Canada


Thursday, March 26, 2015

7:30am – 8:00am – Registration, breakfast and networking
8:00am – 9:00am – Roundtable discussion and Q&A
9:00am – 9:30am – Closing remarks 
9:30am – 10:00am – Networking

Event Sponsor:

American Marketing Association Toronto Chapter 2008        

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