Making the most of your ethnic media dollar

  • 26 Feb 2015
  • 7:30 AM - 9:30 AM
  • The Spoke Club, 2nd floor, 600 King St. West (corner Portland), Toronto, ON M5V 1M3


(depends on selected options)

Base fee:

Multiculturalism plays an important role in the development of Canadian society and culture today. With two-thirds of Canada’s population growth being attributed to immigration, Canada has become one of the most ethnically diverse countries in the world.

Marketers are constantly striving to keep up with this growing landscape and are always looking for new ways to optimize their media dollar by understanding ethnic media and how to make effective decisions on ethnic media spend and ROI.

On Thursday February 26th, join us to hear from an expert panel that will help you understand the current Canadian ethnic market landscape.

Our panelists will have an open discussion and share their insights on:

  • How to best tackle the lack of media measurement,
  • How to balance budgets between traditional and digital buy, and
  • Demystifying the ethnic media landscape.

Moderated by Sharifa Khan, President of Balmoral Multicultural Marketing Inc., you won’t want to miss this opportunity to learn from some of our community’s most knowledgeable ethnic media experts.

Our expert panel:

  • Mariam Hoosen - Consultant at Mediacom, Former Group Media and Strategy Director, OMD Canada
  • Pankaj Mehra - Director, Multicultural Markets, ScotiaBank
  • Kiumars (Kiu) Rezvanifar – President, Canadian Ethnic Media Association (CEMA)
  • Madeline Ziniak - Former National Vice President, OMNI

    Date: Thursday, February 26, 2015


    7:30am – 8:00am – Registration, breakfast and networking
    8:00am – 9:00am – Roundtable discussion and Q&A
    9:00am – 9:30am – Closing remarks and networking


    The Spoke Club, 2nd floor, 600 King St. West (corner Portland), Toronto, ON M5V 1M3



    Cost (tax not included): 

    $50 AMA Members and Students

    $80 Non-members

    Click here to register

    Thank you to our sponsor:

    American Marketing Association Toronto Chapter 2008        

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