Marketing Planning: Understanding Your Market – Segmenting Your Audience

  • 08 Jul 2010
  • 6:00 PM - 9:00 PM
  • North Ballroom, The Gladstone Hotel, 1214 Queen Street West, Toronto, ON


(depends on selected options)

Base fee:
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 American Marketing Association Toronto Chapter "Marketing Planning: Understanding Your Market – Segmenting Your Audience"

Master audience segmentation!  Learn practical ways to define your market and segment your audience, in order to stand out from the crowd.

Today’s customers are more sophisticated and empowered than ever before.  They are increasingly rejecting traditional advertising and promotional messages, as a result of emerging technologies—particularly the Internet.  Consequently, marketers must develop segmentation programs that are more relevant to their audience—programs that have greater reach and increased effectiveness in engaging customers on an emotional and intellectual level.

Audience segmentation results in enhanced customer experiences, which leads to increased customer loyalty.  But how can you make audience segmentation work for you?

Learn how senior marketing professionals from Thomson Reuters, Ipsos Loyalty Canada, and Rogers Media-Publishing use audience segmentation to effectively engage customers at this informal, yet informative event; and don’t miss the opportunity to network with Toronto’s business and marketing community.


When: Thursday, July 8, 2010

Where: North Ballroom, The Gladstone Hotel,1214 Queen Street West, Toronto, ON

Time: 6:00 p.m. to 9:00 p.m.

Members: $45.00
Non-members: $75.00
Students: $45.00

Cost includes hors d’oeuvres, plus one drink ticket.


American Marketing Association Toronto Chapter 2008        

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