Special Interest Group: Social Media ROI - yes it is possible Thursday April 22, 2010

  • 22 Apr 2010
  • 6:00 PM - 9:00 PM
  • The Spoke Club- 600 King Street West, Toronto ON
  • 61


(depends on selected options)

Base fee:

 American Marketing Association Toronto Chapter

  "Social Media ROI- yes, it is possible"

AMA Special Interest Groups- Social Media

You are a social media evangelist, interested in leading your company into a new age of marketing. Your boss is willing to go along; provided you can tell him the payback on your investment.

Measuring ROI on social media is one of the most challenging issues facing marketers today. Come listen to three industry leaders give their perspective on how social media can and should be measured. You’ll come away from this session armed with how social media can be used to drive your organizations bottom line.


We have invited three industry experts in digital marketing measurement to share their thoughts on Social Media ROI – including:

Bryan Segal, Vice President, comScore, Inc: Bryan has a pulse on electronic media, the future of the Internet and its full spectrum. Bryan works with top tier clients MSN, Bell Canada, Astral Media, Google Canada, and more, as well as many major Canadian agencies. In addition, Bryan is a dedicated member of the Internet Advertising Bureau Board of Directors. Bryan is an active public speaker with key topics like the state of the online media, mobile, search, and social media.

Steve Irvine, Chief Executive Officer, 80/20 Solutions- 80/20 Solutions co-founder & CEO. Steve Irvine helps marketers understand the changing digital landscape and how to profit from it. He is a successful technology entrepreneur with a strong background in digital marketing and innovative marketing technologies. He is an active member of the digital marketing community including being a founding member of the IAB emerging technologies committee and speaking at many conferences and events on 1:1 marketing and social media.

Patrick Gladney, Director of Social Media, Northstar Research Partners is the leader and chief development officer for Social Currency™, Northstar’s social media measurement and monitoring practice. A seasoned communications and business strategist, he believes in the transformational power and potential of the social web, including its ability to uncover unique insights that can positively impact marketing and product strategy.

Event Details:

When:   Thursday April 22, 2010

Time:     6:00PM- 9:00PM (Doors Open at 6PM, Speaker at 6:30PM, close by 9:00PM).

Where:   Spoke Club 600 King St. West, Toronto ON

Cost:     $25 Members - GST Included
             $45 Non- Members - GST Included
             $20 Students - GST Included

Included:1 free drink ticket
               Wine & Cheese
               Networking opportunities with Toronto's marketing &  business communities

Look out for some great door prizes!

American Marketing Association Toronto Chapter 2008        

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