Special Interest Group- Financial Services- February 24, 2010

  • 24 Feb 2010
  • 5:30 PM - 7:30 PM
  • Chairmans Boardroom (12th Floor), One King St. West, Toronto ON


(depends on selected options)

Base fee:

Registration is closed

 American Marketing Association Toronto Chapter

  "Integrating Online & Offline Strategies for Maximum Effectiveness" 

AMA Special Interest Groups- Financial Services

 In a world where one size increasingly does not fit all, customers are better informed, more selective and have a wider variety of choices than ever before. And with this increased knowledge comes increased demands; customers want accessibility, choice and convenience. Winning and keeping their business is becoming more and more challenging.

So what does this mean for the future of marketing in financial services? Will it change the way we interact with our stakeholders on and offline? What do marketers need to plan for to ensure that their customers are engaged in consistent and profitable interactions?

To succeed, marketers in financial services need to create integrated online and offline marketing initiatives that are combined into a single strategy – one that provides a consistent brand experience for customers and employees alike.

Moderated by Julian Mills of Prescient Digital, listen to a panel of experts from the financial services industry discuss how they are taking financial services marketing into the future.

  • Steven Gangbar, Director, Social Media, Intranet

  • Kaksha Mehta Senior Manager, Marketing & Channel Strategy, RBC

  • Kimberly Ney, SVP, Marketing Communications & CSR, Alterna Savings

  • Paul Regan, Director, Digital Marketing, Scotiabank

Event Details:

When:   Wednesday, February 24, 2010

Time:     5:30pm- 7:30pm

Where:   Chairmans Boardroom (12th Floor), One King St. West, Toronto ON

Cost:     $25 Members - GST Included
             $45 Non- Members - GST Included
             $20 Students - GST Included

Included:1 free drink ticket
               Wine & Cheese
               Networking opportunities with Toronto's marketing & business communities

Look out for some great door prizes!

American Marketing Association Toronto Chapter 2008        

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