A Social Media Roundtable Thursday February 18, 2010- "Finding & Leveraging the Social Media Sweet Spot"

  • 18 Feb 2010
  • 7:30 AM - 9:59 AM
  • Verity Club, 111-D Queen St. E., Toronto (between Church and Jarvis) parking lot across the street


(depends on selected options)

Base fee:

 American Marketing Association Toronto Chapter  Roundtable:

“Finding & Leveraging the Social Media Sweet Spot"

AMA Branding Breakfast Roundtable

The buzz of Social Media has transformed the once-static online environment into a vibrant, dynamic space. So how does a brand rise above the signal-to-noise ratio to maximize impact on their audience, community and employee base? Better yet, how do they do it while leveraging their internal and external strategies?

Join us on Thursday February 18th, 2010 to discuss best practices in utilizing Social Media channels to strategically build brand loyalty while engaging consumers -- as well as current and future talent. Learn how to leverage the balance between internal and external approaches to convert audience members into true brand leaders.

Take this opportunity to get new ideas on what you can start doing now.

In this session we will:

  • Survey the landscape of low-cost Social Media tools and explore their effective use
  • Generate a list of three things you can do immediately to maximize impact with internal and external strategies
  • Learn from experts who have leveraged the balanced ‘Sweet Spot’ approach

Who should attend?

Marketing, Sales and HR executives with an interest in improving their Social Media success

Event Details:

When: Thursday, February 18, 2010
Time: 7:30 am – 10:00 am (roundtable begins at 8:00 am)
Where: Verity Club, 111-D Queen St. E., Toronto (between Church and Jarvis); parking across the street
Cost: Non-Members: $75 Members: $45 Students: $20
Ticket Includes: Continental breakfast (coffee, juice, fruit and pastries), networking opportunities, connections to Toronto's marketing and business communities.


Ana Matic is the Founder & Creative Director of Matica Design, a constellation based design boutique that helps to brand 'the good guys'. An active member of the Toronto Chapter of the American Marketing Association, Ana currently serves as the chapter's VP of Web.


American Marketing Association Toronto Chapter 2008        

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