A B2B Branding Roundtable Thursday January 21, 2010- "What does it take to win?"

  • 21 Jan 2010
  • 7:30 AM - 9:59 AM
  • Verity Club, 111-D Queen St. E., Toronto (between Church and Jarvis) parking lot across the street


(depends on selected options)

Base fee:

Registration is closed

 American Marketing Association Toronto Chapter B2B Branding Roundtable:

“What does it take to win?”

AMA Branding Breakfast Roundtable

B2B branding continues to be a key opportunity for greater marketing focus with resultant enhanced corporate profitability. So how do B2B companies truly differentiate their offering and become relevant to customers over the long term? This is where brands come in. Brands matter in B2B markets. In fact, they may matter even more in B2B than in business-to-consumer (B2C) markets.

“Consumer marketers obsess about brand equity, as well they should. B2B companies would be wise to follow suit. Our quantitative, 16-year study of more than 450 firms shows that billions of dollars are locked up in B2B brands, yet managers consistently skimp on brand building. That’s an expensive mistake.”(Harvard Business Review, March 2007)
In this ground breaking panel discussion facilitated by Canada’s leading B2B Branding Expert, Brand Matters, you will learn:

• How to keep it simple
• Opportunities for Green Marketing
• How to leverage market research
• How to leverage your organization’s Internal Brand
• How to ensure key criteria for successful branding are met


Will include Canadian business leaders:

o David Bedford, Canadian Olympic Committee, Executive Director, Marketing & Communications
o Nancy Icely, Capital One Canada, Vice President, Information Technology
o Catherine Wood, Qtrade Financial Group Vice President, o And more….


Event Details:

When: Thursday, January 21, 2010
Time: 7:30 am – 10:00 am (roundtable begins at 8:00 am)
Where: Verity Club, 111-D Queen St. E., Toronto (between Church and Jarvis); parking across the street
Cost: Non-Members: $75 Members: $45 Students: $20
Ticket Includes: Continental breakfast (coffee, juice, fruit and pastries), networking opportunities, connections to Toronto's marketing and business communities.


American Marketing Association Toronto Chapter 2008        

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