Marketing Planning Special Interest Group (SIG) presents:
The Changing Face of Research and Implications for Marketers: You're not in an interview anymore, Dorothy.
Unless you have been sleeping under a rock, you will have noticed the world has changed in the past 5 years (let alone the past 10, 20 or 50). So why are many marketers looking for insights in the same old ways, to plug into the same old models, and making the same old assumptions?
Join Patrick Gladney, Group Head, Research and Insights, SMG, John McGarr, President, Fresh Squeezed Ideas and Kristian Gravelle, Senior Marketing Research Manager, Kraft Canada, as they share advances in our understanding of behaviour and decision making, how insights are collected in a fully digitized world and the new tools and opportunities smart marketers need to be on top of to really understand their audiences. If you don’t understand narratology, gamification and how to leverage online advocacy, you need to attend this session.
When: Thursday, February 16, 2012
Time: 5:30 p.m. Networking and cocktails
6:00p.m. Program begins
8:00p.m. Program concludes
Where: The Rosewater Room
19 Toronto Street, Toronto
(King Subway Station)
Cost*: $50.00 Members
*includes applicable taxes
Registration is now closed. Please call Carla Hutt at 416-944-9529 ext 232 to register by phone.