American Marketing Association Toronto Chapter
AMA Breakfast Roundtable Presents:
The Emerging Ethnic Markets in Canada: The Pioneers of Multicultural Marketing
Canada’s multicultural policy bolsters a blended mosaic of cultures, traditions and people and according to the 2006 Census, ethnic groups accounted for 16.2% of the country’s total population.
How are Canadian marketers responding to the country’s changing demographic? What is the importance of embedding a multicultural marketing strategy within your organization? How can you effectively tap into these cultural markets to impact the bottom line?
Come to the launch of the multicultural initiative presented by the American Marketing Association Toronto Chapter. This roundtable event brings to you a packed agenda with exciting insights shared by “the pioneers of multicultural marketing”.
Key corporate players from across the financial, telecommunications, CPG and marketing services sector will share with you their viewpoints on the rewards and challenges of engaging ethnic communities, what strategies worked effectively and also those that did not.
Date: Thursday, January 12, 2012
Time: 7:30 a.m. to 10:00 a.m.
(Networking: 7:30 a.m. to 8:00 a.m.)
Location: Rosewater, 19 Toronto Street
King Subway Station
Cost*: $ 80 Non-Members
$ 50 Members
$ 30 Students
*Includes applicable taxes.
Includes: Continental breakfast
Connections to Toronto's marketing and business
Register today to avoid disappointment!