All registrations must be accompanied by full payment. If you are unable to pay online with a credit card and would like to pay by cash or cheque, please call the AMA Toronto Region Management Office at 416-944-9529 and provide a credit card to secure your seat; your credit card will not be charged unless payment is not received by the event date. Your registration is not considered firm until you have either paid or provided a credit card number for your reservation. Bookings are considered firm unless cancelled 5 business days in advance. Substitutions allowed at any time.
American Marketing Association Toronto Chapter
It's What's Inside That Counts: Building World-Changing Brands From the Inside-Out
Great brands aren’t built on external efforts only. Yet many organizations believe brand ownership begins and ends in the marketing and communications department. How do we bridge the gap between external communications and meaningful internal employee engagement? Brands that have the power to change the world do so by first engaging their employees throughout the entire organization.
Interbrand is launching a new study to closely examine the relationship between marketing and human resources departments inside Canada's most well respected companies. The study will uncover how the principles and beliefs of a brand are brought to life through internal employee engagement, and will reveal how Canadian companies can more powerfully integrate marketing and HR efforts to deliver a fully aligned - and world-changing - brand experience.
Join fellow marketers for a lively discussion at an exclusive and interactive Toronto Chapter American Marketing Association networking event in the evening of Tuesday, June 25 at the Spoke Club where Alfred DuPuy, Managing Director, Interbrand Canada and Nicholas Lakas, Director, Strategy, Interbrand Canada will share the exciting results of this study.
Tuesday, June 25, 2013
7:15- 8:00 Interbrand Presentation
and Q & A
8:00- 9:00 Networking
The Spoke Club, 600 King Street West (corner of Portland)
Register early to save your spot!
American Marketing Association Toronto Chapter 2008